Hydralada Celebrates a Big Win for New Zealand Avocados

At Hydralada, we know quality when we see it. That’s why we’re excited to share some fantastic news from our friends in the avocado industry.

For the first time ever, New Zealand avocado exporters have come together under a single, powerful symbol of national pride and trust - the FernMark. This is a big deal for growers, exporters, and the entire horticulture community. And it’s something we’re proud to celebrate too.

What is the FernMark, and Why Does It Matter?

The FernMark is New Zealand’s official mark of authenticity. It’s a badge that tells the world a product is grown, made, or designed right here in Aotearoa. More importantly, it tells global consumers they can trust it.

It’s not easy to get either. Businesses must meet strict criteria, showing that their products represent the very best of New Zealand’s values. Think integrity, sustainability, innovation, and quality.

Now, for the first time, New Zealand avocado exporters have secured a collective FernMark licence. That means they’re all working under one trusted identity when selling to international markets. It’s a smart move, especially when research shows that nearly half of consumers in key markets are more likely to buy a product if it carries the FernMark.

Why This Matters for the Horticulture Industry

This isn’t just a win for avocados. It’s a milestone moment for New Zealand horticulture.

We’ve long known that our growers produce some of the best fruit in the world. But building trust in overseas markets can be tough. The FernMark gives exporters a united voice. It shows international buyers that our produce doesn’t just look good - it comes with the backing of a country known for clean, green farming and world-class standards.

A Shared Vision for Growth

We love hearing what industry leaders had to say about this milestone.

Trade Minister Todd McClay called it a strong signal of collaboration and growth. David Downs, the CEO of New Zealand Story, said the move adds strength to our global brand. And NZ Avocado CEO Brad Siebert said it helps build consumer trust while showcasing the premium quality of our produce.

Here at Hydralada, we couldn’t agree more.

What This Has to Do With Us

So, why are we sharing this story?

Because we believe in the same things. We work with growers every day who care deeply about the land, their crops, and the people who enjoy them. Our machines are built to support that hard work - helping orchardists do more with less, while protecting the integrity of every harvest.

We’re proud to play a small role in helping growers get their produce to the world. And we’re proud to stand alongside industries that are raising the bar and telling the New Zealand story on the global stage.

Looking Ahead

The avocado industry has shown what’s possible when we work together under a shared vision. As more horticulture sectors explore the power of collective branding and country-of-origin storytelling, we’re excited to see what’s next.

For now, we’ll just say congratulations to NZ Avocado and the exporters involved. It’s a milestone worth celebrating.

Want to Learn More?

Explore how Hydralada supports growers across New Zealand and beyond. From orchard platforms to vineyard innovation, we’re here to help you lift productivity and protect quality at every stage.